The marketing plan will include an itemized list of impactful updates or changes necessary in preparing your retail-ready listing.
This list may include, but not be limited to, such items as:

• Roof or window replacement
• Hot water heater or furnace replacement or service
• Exterior or Interior paint
• Structural improvements
• Interior updates
• Move-out deep cleaning service
• Landscaping
• Window cleaning service
• Chimney or septic maintenance services
• Staging

We need to stay active with our message, just like the modern buyer in their home search. Drone imagery and video aid as tools to evoke emotion in Buyers. Professional real estate photography provides rich imagery with which to showcase your home beautifully. Well-executed digital and social media marketing are critical and es- sential for reaching the masses when advertising; however, your print media pieces such as flyers and brochures are equally impactful when buyers walk your home. Each piece of printed marketing material is elegantly crafted, highlighting your home’s features on dense, glossy, high-resolution, high-grade paper.

Once a budget for preparations is set, I will work within your means to cost-effectively market your home. I have a network of vendors and contractors that serve as my sales listing team and are essential to preparing homes for list. I am more than happy to organize bids and orchestrate services.

Let’s walk into a fine apparel store. There are two tables. On one table, the items are neatly merchandised and visually appealing; time and care have been taken to optimize the consumers’ interest. The styles follow current trends.

Now let’s walk over to the “wholesale ready” table of merchandise, where items offered, although acceptable, are disheveled and dated. Both tables of merchandise are priced the same.

From which of the two tables are you more likely to make your purchase? What would it take for you to consider purchasing items from the second table… a significant discount, maybe?

Real estate is no different. Although we are in a strong sellers’ market where homes are guaranteed to sell when priced at a fair market value, the appeal you create when properly marketing your home can make the difference between one versus multiple offers and the strength of those offers.

As your Agent, I will personally hold a Brokers’ Open, where other brokers will preview the listing for their ready and active buyers. The following Saturday and Sunday, a public open will be held from 1-4pm.

Once the listing is live, expect to receive my Traffic Report each evening detailing the level of interest for the day, including such items as:

• Number of broker inquiries
• Social media previews
• Physical walk through previews. It’s important as your listing representative to keep you abreast of all ac- tivity to maintain awareness and create a proactive environment for communication.