So, you’re preparing to list your home for sale in the new post-frenzy PNW market. You’ve read the headlines and are aware the market has cooled, but still hope to achieve top dollar for your home. How do you choose the right agent to represent you and facilitate your transaction?
Simple – there are several key components that an agent should bring to the table for a successful experience:
Market Knowledge & Understanding
When selling your home you are partnering with your agent. It is crucial that personalities balance for effective communication. Buying and selling real estate is an intense and intimate journey. When partnering with me, teamwork makes the optimized sale dreamwork!
We live in the age of accessible data. Although many price estimating technology platforms such as Zillow and Redfin can be used as great tools when objectively pricing your home, they cannot be relied upon as gospel. The Seattle housing market changes, literally, by the day. Comps, stats, and time all play a crucial and careful role when analyzing and pricing the value of your home. I approach pricing in four phases…
The marketing plan will include an itemized list of impactful updates or changes necessary in preparing your retail-ready listing.
This list may include, but not be limited to, such items as:
We need to stay active with our message, just like the modern buyer in their home search. Drone imagery and video aid as tools to evoke emotion in Buyers. Professional real estate photography provides rich imagery with which to showcase your home beautifully. Well-executed digital and social media marketing are critical and es- sential for reaching the masses when advertising; however, your print media pieces such as flyers and brochures are equally impactful when buyers walk your home. Each piece of printed marketing material is elegantly crafted, highlighting your home’s features on dense, glossy, high-resolution, high-grade paper.
Once a budget for preparations is set, I will work within your means to cost-effectively market your home. I have a network of vendors and contractors that serve as my sales listing team and are essential to preparing homes for list. I am more than happy to organize bids and orchestrate services.
My strengths are displayed in the details! As the seller, YOU are a significant element to the marketing plan. Hav- ing lived and experienced life in your home, I will be asking questions such as, “What makes your home special?”, “What will you miss most?”, “What are your favorite nearby restaurants?”, etc. These intimate details speak to buyers and help create a connection to the home and neighborhood.
Let’s walk into a fine apparel store. There are two tables. On one table, the items are neatly merchandised and visually appealing; time and care have been taken to optimize the consumers’ interest. The styles follow current trends.
Now let’s walk over to the “wholesale ready” table of merchandise, where items offered, although acceptable, are disheveled and dated. Both tables of merchandise are priced the same.
From which of the two tables are you more likely to make your purchase? What would it take for you to consider purchasing items from the second table… a significant discount, maybe?
Real estate is no different. Although we are in a strong sellers’ market where homes are guaranteed to sell when priced at a fair market value, the appeal you create when properly marketing your home can make the difference between one versus multiple offers and the strength of those offers.
As your Agent, I will personally hold a Brokers’ Open, where other brokers will preview the listing for their ready and active buyers. The following Saturday and Sunday, a public open will be held from 1-4pm.
Once the listing is live, expect to receive my Traffic Report each evening detailing the level of interest for the day, including such items as:
Congratulations! We have an offer(s) on the table for your consideration! As your counsel, I will present and thoroughly explain all elements of the offer. Once all terms have been agreed upon and all parties have signed, we will have entered MUTUAL ACCEPTANCE!
Here the collective team of brokers, appraiser, escrow, financing, and title work together following a very specific timeline to complete the transaction by the contracted close date.
My duty is to ensure all elements of the offer are executed seamlessly and on schedule. Rarely, hiccups may occur. When they do, any additional communica- tions and negotiations will be addressed immediately.